A promotional event introducing tea products and tea culture from Southeast China’s Fujian province to United Kingdom businesses was held in London on October 26.

The event, co-organized by the Fujian Provincial Department of Agriculture and Rural Affairs and Fujian Daily Newspaper Group, represents a part of the province's efforts to promote exports of Fujian tea, with similar sessions being staged in Malaysia and Singapore this year.

Since 2016, the promotional campaign has landed in more than 14 countries in Europe and Asia, and a series of deals have been signed with local companies, with the amount of cooperation totaling 2.991 billion RMB ($408 million).

On the London leg of the campaign, six Fujian tea production companies signed cooperation agreements with the UK dealers.